There are many reasons Juli Black, who is focused on giving her clients a great experience, ranks in the top 1 percent of Dallas-area Realtors. 

What truly makes for a good experience? Convenience. Consistency. Expertise. Friendliness. And human touch—that is, creating real connections by making real estate feel more personalized.

The native Texan is persistent and strategic, skills Black developed early in her career with Fortune 100 media companies that have made her a consummate negotiator.

As important an investment as a home is, she thoughtfully balances the emotional side of homeownership. “People make memories in their homes,” Black said. “It is special to be part of it.” 

She employs innovative technology, investing in “touchless” digital systems on her own website that proved invaluable to her clients during the Pandemic.  “Wherever a client lives and no matter how busy their schedule, we have tools that can help ease the process and make it enjoyable and convenient,” she said.

She chose to join Allie Beth Allman as a senior vice president because, “Allie Beth has a winning formula. She dominates the local luxury market” she said. “What Berkshire (Hathaway) saw in the Allman firm, I saw too.” 

Having worked in Fortune 100 corporations after graduating from Texas State University, she also appreciates how well run the Allman firm is. For Allie Beth to top almost $4 billion in sales, she said, “is remarkable.” 

Like Allman herself, Black invests in the community and attributes that as part of her success in the luxury housing market.  She served for years on the board of the Preston Hollow Homeowners Assn. and has worked to improve relations between the Dallas Police and the community as a neighborhood leader on the police department’s Community Advisory Board.   

Black says, “I truly love Dallas and that makes my job easier.  I love our vibrant arts scene, the city parks and following local sports - especially the Cowboys!”  Black is competitive herself and competes in professional poker events.  Both poker and residential sales, she says, require mastery of game theory and strategy.  

In her real estate career Black has earned key designations. As both a Broker Associates and as a Realtor, she is a Guild level member of the Institute for Luxury Home marketing and is a Luxury Home Marketing Specialist. She has been named year after year a top producer by D Magazine and is ranked in the top 500 Real Producers in Dallas. 

Black, who spent her early career in television with NBC Universal and TIVO, blends highly effective technical systems with a personal touch. Together with the expertise of an SMU alum on her team, she offers staging and styling for all of her listings as well as a bespoke approach to blending digital and print media to best serve her clients. 

Black truly loves North Texas and has enjoyed matching buyers and sellers in and around the metroplex including neighborhoods in Highland Park, University Park, Preston Hollow, Greenway Parks, Greenway Crest, Devonshire, Bluffview, Lakewood, Lake Highlands, Uptown/Turtle Creek, Downtown, North Dallas, Frisco, Mckinney & Allen. If a second home at the lake or a ranch is on your mind, Juli can help you explore the wonderful opportunities within an hour or two of the metroplex to find the perfect spot. For more information, please look at www.juliblack.com